“You know you are in your Zone of Genius when your work is giving you energy rather than draining it.” –Noomi Melchior Natan
Zone of Genius
Perhaps you’ve heard of the Zone of Genius, perhaps not. But regardless, if you are a busy business owner, it’s all too likely that you’re not in it enough. The Zone of Genius is the place where you are using your unique talents as much as possible. And where you are not wasting your time doing things that drain you.
Forbes magazine describes the Zone of Genius as the zone in which you “capitalize on your natural abilities which are innate, rather than learned. This is the state in which you get into “flow,” find ceaseless inspiration, and seem to not only come up with work that is distinguished and unique, but also do so in a way that excels far and beyond what anyone else is doing.”
Yet the same article laments that most people aren’t working in the Zone of Genius but rather one that is more skill-based: the deeply unsatisfying Zone of Excellence.
Wouldn’t it be amazing to be someone who is always working in your Zone of Genius? And wouldn’t it be even more incredible if you had a team of people always working in their Zone of Genius? Oh, yes. Sign us up.
But How Do I Get there?
What if all this still seems impossible? You’re a small fry right now, still trying to figure out how to make your business work. You can’t possibly afford to hire 1 person who is working in their gifts, much less a team!
Listen, we have seen that today’s virtual culture can actually allow you to do just that. Hear us out. This plan requires putting several people in their Zone of Genius–not just one. And the results are pretty incredible.
Let’s say you hire a Zone of Genius admin for, let’s say, 15 hours a week. This person is an organizational ninja. They kill it when it comes to maintaining your schedule, skillfully answering emails, taking initiative to make sure all your correspondence is on point and on time. They’re in their zone, and so now this part of your business shines.
Now let’s also say that you hire a brilliant communicator to handle your Social Media. This person finds it easy to condense your great ideas into 160 characters or less and who can write an email that actually gets opened. Their 15 hours of Genius-Zone work each week makes you look incredible online. Now your posts pop, your engagement is through the roof, and your feed is always fresh.
Next, let’s get a Genius-Zone bookkeeper in the mix. This is someone who absolutely nerds out over numbers and loves a spreadsheet more than well, just about anything. At five hours a week, you no longer have to toil over the numbers. Now, you have a clear view of how much money is coming in and going out, and to where.
Finally, let’s put someone in who is a genius at cold calling and getting you booked to speak. This person is a real go-getter. For maybe five hours a week, they talk you up in a way that makes you sound better than you ever thought you could! Suddenly you are getting more leads and you’re in front of more people who want to learn about your business.
The Secret of Virtual Offices
Do you see how this works? The secret of great virtual offices is that you can make incredible headway without hiring a single full-time person. Of course, we all want to get to that point where we have a large team of full-time people supporting us and growing us. But if, while your budget is still smaller than that, you hire several virtual Zone-of-Genius employees, you can get an incredible amount of traction for a fraction of the cost. This is the beauty of doing business in 2019–virtual staff makes it possible to do way more for way less.
Conclusion: the Best Part
Now: the best part. When you hand off these tasks to the organizational ninja, the spreadsheet nerd, the communication pro and the cold-calling whiz, you get to get back to your own Zone of Genius. You’re no longer doing jobs that you don’t excel at but which had to be done because no one else was in place to do them. You’re back to dream, implement, network, serve customers–whatever it is that you do that makes your business like no other. And that, my friend, is the right zone to be in.